Boat and RV dealerships often try in-house financing because it makes a lot of sense on the surface. One of the perceived perks is the increase in control. When a boat or RV dealership offers in-house financing, they have more control over the financing process. This means that they can set their own interest rates, terms, and conditions, which can be tailored to the needs of their business and their customers.
By having control over the financing process, dealerships can also ensure that their customers have a positive experience and are more likely to return in the future. This can help to build a loyal customer base and increase sales over time.
On top of the control, there’s the appeal of increased revenue and profits. By offering financing directly to customers, dealerships can earn interest on the loans they provide, which can be a significant source of revenue. In addition, dealerships can often charge higher interest rates and fees than traditional banks, which can further increase their profit margins. While this may not be the best option for customers, it can be a profitable business strategy for dealerships.
In-house financing also lets you reach customers who may not otherwise qualify with traditional loans. By providing financing directly to customers, dealerships can offer more flexible terms and conditions that are tailored to the needs of these customers. This can help to build a loyal customer base and increase sales over time.
However, that’s where the benefits end. And in most cases, the challenges outweigh these surface-level perks.